Very surprisingly, Hyundai is trying to appeal to many different segments of the luxury market. The young & hip go after the VIP. With this very sensitively priced luxury sedan, I’m sure many “young guns” will pick it up.

Hyundai is partnering with RKSport Incorporated to develop a high-performance Genesis sedan for the 2008 SEMA Show. The modifications list reads like the rap sheet on a Fast and Furious movie including TSW wheels, Baer brakes, K&N air filter, Eibach lowering springs and a Magnaflow exhaust system. Perhaps even more to the FNF point are the composite hood, spoiler, front and rear fascias, and side skirts. We’re expecting the car to show with a tuned version of Hyundai’s 375 HP V8, but we’ll just have to wait to find out if it brings any actual upgrades along to Vegas.





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